On the afternoon of September 15, in Jeju (South Korea), a delegation from Khanh Hoa Province led by Mr. Nguyen Long Bien, Member of the Provincial Party Standing Committee and Permanent Vice Chairman of the Provincial People's Committee held a working session with the Jeju Special Self-Governing Provincial Tourism Association and witnessed the signing of a Memorandum of Understanding (MOU) on cooperation between the tourism associations of Khanh Hoa and Jeju. The delegation was welcomed by Mr. Kang Dong-hoon, Chairman of the Jeju Tourism Association with representatives from the association's member organizations.
During the meeting, the two sides discussed the potential, strengths, and opportunities for expanding tourism cooperation between Khanh Hoa and Jeju. Key areas of focus included fostering two-way visitor flows, developing new tourism products, strengthening business-to-business connections, and sharing expertise in the development of various tourism sectors specifically beach, resort, golf, cultural-culinary, and marine sports tourism.
Photo: Mr. Kang Dong-hoon welcomes Mr. Nguyen Long Bien and the working delegation.
Mr. Kang Dong-hoon noted that Jeju and Khanh Hoa share many similarities regarding natural conditions and tourism development potential. Jeju is a premier South Korean destination, renowned for its seas, islands, natural landscapes, and cultural identity; meanwhile, Khanh Hoa with Nha Trang as its tourism strengths owns a beautiful coastline, numerous islands, and attractive resort offerings.
According to Mr. Kang Dong-hoon, these similarities provide a foundation for sharing experiences, while differences in cultural resources and products create opportunities to jointly develop new tourism offerings. Khanh Hoa is currently a favorite destination for many South Korean tourists. Consequently, through cooperation between the two associations, Jeju hopes to attract an increasing number of visitors from Khanh Hoa specifically, and Vietnam in general. Both sides need to collaborate on tracking market trends, developing products that leverage each locality's strengths, and enhancing destination promotion and exchanges between tourism enterprises. The goal is to quickly translate signed agreements into practical cooperative activities, thereby fostering stronger connections among the people, businesses, and tourism sectors of Jeju and Khanh Hoa.
Photo: Mr. Nguyen Long Bien, Permanent Vice Chairman of the Provincial People's Committee delivers a speech at the signing ceremony.
Speaking at the meeting, Mr. Nguyen Long Bien, Permanent Vice Chairman of the Provincial People's Committee, emphasized the many similarities between Khanh Hoa and Jeju, particularly regarding their advantages in coastal tourism, resort stays, and marine sports. Khanh Hoa boasts a coastline of nearly 500 km and a warm, sunny climate favorable for year-round tourism; it features four bays, including Nha Trang Bay - a member of the "Most Beautiful Bays in the World" Club. The province also possesses cultural assets such as Cham heritage and traditional pottery making, as well as the Nui Chua World Biosphere Reserve.
Khanh Hoa is currently a popular destination for South Korean tourists. In 2025, the province welcomed approximately 2.3 million South Korean visitors, 8 months of 2026 welcomed over 1.5 million. Alongside its increasingly developed transport infrastructure, Khanh Hoa continues to expand its tourism resorts and exploration tours to golf and marine sports.
Permanent Vice Chairman of the Khanh Hoa Provincial People's Committee Nguyen Long Bien urged both associations to promptly implement concrete activities following the signing specifically, organizing familiarization trips (famtrips), press trips, and visits by Jeju-based enterprises to survey the market, routes, and tourist attractions in Khanh Hoa. He also called for strengthened business connections to research and develop joint tourism products. These cooperative directions, discussed by both parties, focus on beach resort tourism, golf, wellness, culture and cuisine, and marine sports.
Photo: Representatives of the Khanh Hoa Tourism Association and the Jeju Tourism Association signing the memorandum of understanding on cooperation.
Khanh Hoa is particularly keen to learn from Jeju’s experience in planning, infrastructure investment, management, safety assurance, workforce training, and the organization of marine sports activities. Searching the development of products such as kitesurfing, sailing, and recreational marine sports. Notably, the province plans to establish a kitesurfing and sailing center in My Hoa (Vinh Hai Commune) of a scale and quality capable of hosting regional and international events.
Photo: Delegates congratulate both parties on the successful signing of the cooperation agreement.
Mr. Nguyen Long Bien also requested that the Jeju Tourism Association connect and introduce to attract South Korean and Jeju-based enterprises to explore cooperation and investment opportunities in Khanh Hoa, particularly in the fields of tourism and marine sports. At the same time, both sides agreed to explore the restoration of direct flights between Cam Ranh International Airport and Jeju to facilitate two-way visitor exchange.
Photo: Permanent Vice Chairman of the Provincial People's Committee Nguyen Long Bien presents a commemorative gift to Mr. Kang Dong-hoon.
According to the discussions, the two associations could collaborate with travel agencies to survey demand, build a visitor base, and connect with airlines to assess the feasibility of the Cam Ranh - Jeju air route. Establishing a direct air connection is expected to provide momentum for tourism, leisure, and experiential travel programs between the two destinations.
Photo: Mr. Kang Dong-hoon presents a commemorative gift to Mr. Nguyen Long Bien.
During the working session, witnessed by the Khanh Hoa provincial delegation and representatives from the Jeju Tourism Association, the Khanh Hoa Tourism Association and the Jeju Tourism Association signed a memorandum of understanding (MOU) on cooperation. The agreement aims to establish a regular coordination channel among member businesses, foster product development, facilitate visitor exchanges, and implement specific collaborative programs.
Mr. Nguyen Long Bien, Permanent Vice Chairman of the Provincial People's Committee emphasized that the true value of the MOU lies in translating it into substantive post-signing activities. Khanh Hoa stands ready to provide support and create favorable conditions within its jurisdiction for businesses and partners from Jeju to implement specific cooperative programs in the province.
Photo: Leader of Khanh Hoa Salanganes Nest One-Member Limited Liability Company introduces the company's signature products at the ceremony.
During the same business trip to South Korea, the Khanh Hoa provincial delegation also organized trade promotion activities to introduce and market the province's signature products and key strengths such as agarwood and bird's nests thereby enhancing the promotion of Khanh Hoa’s image, products, and cooperation potential to South Korean partners.
From: baokhanhhoa.vn
View the original news from Khanh Hoa Newspaper and Khanh Hoa Radio & Television here.