On the afternoon of September 14, in Seoul, South Korea, a delegation from Khanh Hoa Province led by Mr. Nguyen Long Bien, Member of the Provincial Party Standing Committee and Permanent Vice Chairman of the Provincial People's Committee held a working session with the Korea Tourism Association (KTA). The delegation was welcomed by Mr. Lee Kyung-soo, Chairman of the KTA; Mr. Park Jong Dal, Vice Chairman; and leaders of the association's specialized departments.
During the meeting, after viewing a video showcasing Khanh Hoa’s tourism potential, advantages, and products, KTA Chairman Lee Kyung-soo expressed his pleasure at the delegation's visit and highly valued the opportunities for tourism cooperation between the two sides. He noted that Khanh Hoa has long been a favorite destination for many South Korean tourists, with Nha Trang holding a unique appeal thanks to its rich tourism resources and offerings centered on resorts, beaches, and islands. The KTA expressed its desire to continue collaborating with Khanh Hoa on promotion, marketing, and business networking activities, thereby helping to deepen the tourism partnership between the two parties.
Photo: Overview of the working session.
The Chairman of the Korea Tourism Association expressed his hope that the delegation's visit would provide practical insights into tourism in Jeju - a region rich in natural resources and experienced in developing marine tourism products. He noted that the exchange activities, site visits, and discussions in Jeju would help expand connections, enhance mutual understanding, and create further opportunities for tourism development cooperation between localities and businesses on both sides.
Speaking with leaders of the Korea Tourism Association, Mr. Nguyen Long Bien stated that South Korea is currently one of the most important international markets for Khanh Hoa’s tourism sector. In 2025, the province welcomed over 2.36 million South Korean visitors, and in the first eight months of 2026 welcomed more than 1.5 million. Direct flights connecting Incheon, Busan, Cheongju, and Daegu to Cam Ranh are creating a favorable foundation for maintaining and expanding the South Korean visitor market.
Photo: Mr. Nguyen Long Bien delivers a speech at the working session.
According to Mr. Nguyen Long Bien, there is significant potential for further cooperation between Khanh Hoa and South Korea. The province’s strategy focuses not merely on increasing visitor numbers but on enhancing market quality, diversifying products, extending lengths of stay, and establishing a stable two-way flow of tourists.
Khanh Hoa has requested that the Korea Tourism Association act as a bridge connecting the Khanh Hoa Tourism Association with South Korean travel agencies, airlines, and hospitality and service providers. This collaboration aims to develop practical cooperation programs and tourism products ready for implementation. The province also seeks to boost promotion efforts through familiarization trips (famtrips), press trips, digital media channels, and the association's network of member businesses.
Regarding aviation, Khanh Hoa has asked the Korea Tourism Association to facilitate connections with airlines, travel agencies, and relevant partners to explore the feasibility of launching a direct flight route between Cam Ranh and Jeju. Establishing this route would enhance connectivity between the two destinations, expand the visitor base, and foster the development of two-way tourism.
In addition, Mr. Nguyen Long Bien requested that the Korea Tourism Association facilitate connections with specialized associations, experts, and enterprises experienced in the investment, management, and operation of kitesurfing, sailing, and marine recreational sports. These are sectors the province is exploring for new product development, including plans to establish a kitesurfing center in the My Hoa area of Vinh Hai Commune.
Photo: Mr. Nguyen Long Bien presents a commemorative gift to Mr. Lee Kyung-soo, Chairman of the Korea Tourism Association.
On this occasion, Mr. Nguyen Long Bien introduced the South Korean side to investment cooperation opportunities in the Khanh Vinh Mountain Ecotourism Area and the Song Cau Mountain Eco-urban Area, expressing a desire to connect with capable and experienced investors.
Affirming Khanh Hoa’s readiness to facilitate visits by South Korean associations, businesses, and investors for market research and product development, Mr. Nguyen Long Bien proposed maintaining points of contact following the working visit to ensure the discussed matters are gradually translated into concrete actions. Provincial leaders extended a cordial invitation to Chairman Lee Kyung-soo and the Korea Tourism Association to visit and work in Khanh Hoa at a mutually convenient time.
The meeting in Seoul establishes a new connection between Khanh Hoa and South Korea’s tourism sector, aligning with the province's efforts to intensify market promotion, expand air connectivity, and develop new products to attract high-quality international tourists.
From: baokhanhhoa.vn
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